Interview by Good Friend
Patrick "Fitz" Fitzpatrick
Good Friend is built through relationship — farmers, bakers, partners, and the people who carry it forward, one conversation at a time.
Patrick Fitzpatrick is one of those people.
As Good Friend’s Pacific Northwest Regional Manager, Fitz utilizes his days being in the field — visiting cafés and stores, strengthening partnerships, and bringing a certain kind of presence into every room he enters. A musician and natural gatherer, he approaches business as something relational, rhythmic, and deeply human.
We sat down with Fitz to talk about stewardship, listening, and what it means to carry a brand with heart.
On bringing people together
I’ve always felt like my role is to help bring people together.
All I ever want to do is help walk people home, like Ram Dass said. These paths just give me different ways to do that.
On listening
When I’m out in the field, I’m really listening to people’s stories.
Everyone has something — a truth, a lesson, a whole book inside them. If I can find even a piece of that when I’m working with someone, it feels like the highest good I could receive from the moment.
On showing up
It’s about being authentically yourself while also holding deep reverence for the people you’re with.
Bringing your light — while taking responsibility for helping elevate everything around you.
On rhythm
Partnership feels like music.
There’s rhythm, there’s tempo, there’s harmony. You have to be present enough to feel it, disciplined enough to hold it, and open enough to listen for where it wants to go.
Music teaches that in a way nothing else really can.
On friendship
Friendship changes everything.
Instead of competing, we can collaborate. We can lift each other up, share resources, and bring out the best in one another.
That’s how something more sustainable gets built.
On joy
Joy comes from trust.
Trusting that you’re where you’re supposed to be. That there’s meaning in what’s happening — even the hard parts.
If you soften into that, there’s always something to find.
On the road
The road teaches you to keep going.
If you stay with it, you’ll get where you’re going. With enough small steps, you can reach anything — but it takes persistence.
That part doesn’t change.
On trust
A brand feels trustworthy because of the people behind it.
You can feel it right away — whether there’s warmth, whether there’s joy, whether you actually want to spend time with them.
That’s where everything starts.
On friendship
I value friendship a lot in my own life. I’ve always had this mindset of ‘community over competition’.
On his role
I’m here to spread the seeds of compassion and health.
To carry the good word of Good Friend, and to show people what that looks like in practice.
